by Sam Blyveis
- Never try to sell your partners products/services. Get the appointment, get them on the phone to make an appointment, or put them in direct contact so that they can do their job. REMEMBER, you are not an expert in that field, or you wouldn’t need to refer it out. 100% of the referrals you try to sell will fail! Sell the partner, not their stuff!
- Never put the partner in a spot! I recently had one of these experiences and it ended up a complete failure and wasted a lot of time for all 3 parties! Never ask your partner a question in front of the referral that you don’t already know the answer to! Making your partner look unknowledgeable or unprepared never works!