By Susan Ward , About.com Guide
Good customer service
is the lifeblood of any business. You can offer promotions and slash
prices to bring in as many new customers as you want, but unless you can
get some of those customers to come back, your business won't be
profitable for long.
Good customer service is all about bringing
customers back. And about sending them away happy - happy enough to pass
positive feedback about your business along to others, who may then try
the product or service you offer for themselves and in their turn
become repeat customers.
If you're a good salesperson, you can
sell anything to anyone once. But it will be your approach to customer
service that determines whether or not you’ll ever be able to sell that
person anything else. The essence of good customer service is forming a
relationship with customers – a relationship that that individual
customer feels that he would like to pursue.
How do you go about
forming such a relationship? By remembering the one true secret of good
customer service and acting accordingly; "You will be judged by what you
do, not what you say."
I know this verges on the kind of
statement that's often seen on a sampler, but providing good customer
service IS a simple thing. If you truly want to have good customer
service, all you have to do is ensure that your business consistently
does these things:
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