by Stebbins Media
Casting the blogging net far and wide to attract customers (and hopefully conversions) to your website sounds like the best thing to attract new visitors. It seems almost logical.
Unfortunately this is also the way to turn off potential customers. Improving your content can in turn improve both the website ranking and customer conversions.
Think of it as if it were a canvas and you are the artist. While you could use every last color and brush at your disposal but think about what the of that would look like. It would very likely be a muddied and confusing mess. Scaling down however, and carefully choosing the palette and tools carefully instead can turn it into a work of art.
Now, apply that same school of thought to your blog’s content. A visitor that may search for something and wind up on your website is only as good as what they may have searched for. If your business sells e books about electronics, but if a visitor wound up on your website by searching for pluming advice, it’s not going to do you any good what so ever. It is doubtful that they will wind up purchasing an e-book on a completely different topic.
Having a well-defined niche is important and occasionally it is okay to mix up the topics, but writing about a more narrow area will attract those specific visitors to your website. This is one of the most basic lessons in SEO, and it’s also one of the most useful.
Simply by casting a smaller net you in a defined area will attract more of the visitors you are looking for, and you have a better overall chance at turning those visitors into customers.