by Kelli C. Holmes
Once you have begun your journey of doing better, smarter business with Relationship Marketing, there will come a time when you need to take those relationships to the next level. You have worked on building relationships with your “Power Partners” and other members in your networking group and with the professionals in your local chamber of commerce, perhaps also a community service organization or in your own personal/social sphere. But do you really know them? Better question, do they really know you?
Getting together for a meeting once a week or once a month is good, but what would happen with your relationships if you invested the time to meet with your networking partners outside of the normal networking meeting, business mixer, committee or board meeting? At TEAM Referral Network we call these meetings “Coaching Sessions”.
For your networking partners to refer business to you, they must first get to know who you are and what you have to offer. Meet for lunch or coffee with a different member of your group(s) each week. At this meeting, use the time so you can each share information about one another. Getting to know your networking partners will help you give more referrals and receive more and better referrals.
Here is a guideline to use when you get together:
- Share information about who your clients are, where they live, work, etc.
- Share with each other your background, education and any recognition/awards you’ve received.
- Tell each other about your family life, hobbies and interests.
- Talk about other organizations you participate in.
- Exchange literature and/or selling tools.
- Schedule a visit each others place of business.
Take the opportunity to make these “Coaching Sessions” part of your marketing plans for the next year. The investment of time will pay off in growth for your business!