When you’re speaking in front of an audience or making a presentation for a client, it’s really important to include stories.
For each of your main points, that is for each question, secret, or
tip, you’ll want to include a story that is an example of the idea
This is crucial for a few reasons:
#1. It makes the presentation far more interesting and fun.
#2. In an informal and indirect way, it lets your customers and
prospective clients hear about your professional experiences and it
shows that you already have clients that pay for your expertise.
#3. Perhaps most importantly, people remember stories. People not
only easily remember stories, but they retell them to other people—which
can only help your business or cause!