by Rhonda Sher
The primary goal of networking is to develop relationships that lead to a steady stream of two-way referrals. Strategic partnerships are the primary means of achieving that outcome.
Finding Your Strategic Partners
There are four activities in the Who to Meet step that lead you to finding the right strategic partners for your business:
1. understand the benefits your business provide
2. Know your Target Market
3. Identify complementary business types that sell to the same Target Market
4. Reach companies and individuals in your market area in each business type
Your goal is to identify specific companies and individuals that are the best fit as potential strategic partners – and therefore your best networking contacts.