By Kelli C. Holmes
Power Partners are business professionals who are in the same industry who want to develop a mutually beneficial relationship with each one striving to share referrals, ideas, clients and information with one another.
Who Are Your Top Power Partners?
Let’s think a minute - who do you refer your clients, your family, your friends to? People you know and trust! When does the opportunity to refer your clients to a Power Partner come about? When they need professional services that are related to your business. These professions are natural referral centers for you, they are in your “center of influence”. They are whom you want to develop a Power Partner relationship with.
Where Do You Find Power Partners?
Look in your PDA: follow your money, who do you give your business to. They are benefiting from you. You should be benefiting from them! Look to your “networks” whether it is a referral network, the Chamber of Commerce, a charity or service group, church, PTA, trade or social group, seek out the professionals that match your list of Power Partners.
What Do You Do With Power Partners Once You’ve Found Them?
Reach out to them. Contact them and tell them what you want to do. Ask to develop a Power Partner relationship with them, explain how mutually beneficial sharing referrals, ideas, information, and resources can be. If this is not the type of relationship they are willing to commit to, find someone else in their profession who is!
When To Utilize Your Power Partners ?
What are you hoping to gain from your relationships with your Power Partners? Referrals, ideas, information, resources, be prepared to first give these things. Send them business, share a great idea with them and let them know about information that can help their business. Once they see your efforts producing for them, they will strive to give back to you.
How Will Power Partners Impact Your Business?
Once you have established these important relationships you will start reaping the benefits of receiving referrals, ideas, information and clients from them. Because you will be giving to them as well, you are establishing relationships that will last for years. Relationship marketing with your Power Partners can definitely impact your bottom line.
Developing relationships with Power Partners will not only help you generate more and better business for you, it will also reward you with satisfying personal and professional relationships to continue to build upon.