The most important element of your one-minute commercial is to prepare. Preparation helps you become memorable! Remember that there are a number of others who are giving their one-minute presentations as well. You want to be THE MOST MEMORABLE One-minute around!
If you attempt to "wing" your one-minute commercial people will see through it. THIS IS YOUR TIME TO SHINE! MAKE AN IMPRESSION!!
It is important to spend five minutes updating your commercial regularly. If you take the time to break down your business commercial, highlight one important aspect and give instructions as to how your networking contacts can provide you with referrals, you will see an increase in business! But remember, it takes time to educate your networking partners on your business and will also take time to build the trust needed to get referrals.
Don't underestimate the power of a good One-Minute Commercial! Good one-minute commercials are one of the best ways to get referrals!