Realize Your Success in the Coming Year

Here are five steps that will help you realize success:

1. Establish a definite goal.
2. Stop running yourself down.
3. Do not think of all the reasons why you cannot be successful -- instead think of all the reasons why you can achieve success.
4. Trace your emotions -- face those fears.
5. Renew your self-image by writing a description of the person you want to become -- Act the part -- You are that person!

So decide now. What is it you want? Plant your goal in your mind. It's the most important decision you'll ever make in your entire life. All you've got to do is plant that seed in your mind, care for it, and work steadily toward your goal, and it will become a reality.

Finally, take action – ideas are worthless unless we act on them. “Success is not the result of making money; making money is the result of success and success is in direct proportion to our service”.

from Earl Nightingale

Participate in Your Local Chamber of Commerce

Who do you want to do business with? And, who do you want to receive business from? The usual answer is… business people in your own area or community. Your local Chamber of Commerce can be a powerful resource for you to tap into. But how do you find the right Chamber to join? And, once you have joined, how do you get the most out of it?

Listed below are some items to consider:

· Visit Chambers of Commerce in your area (if you have more than one in your area).
· Get a list of activities affiliated with the Chamber, such as monthly mixers, business to business expo/tradeshows and social or fundraising events.
· Look at their Directory. See who their members are. Look for potential “Power Partners”.
· Do they offer business workshops with informative speakers?
· How much is the cost, what do you get for that fee? The average range is $200 - $600 per year.

Often times, when joining a Chamber, busy professionals do not get involved in any of the committees, groups or boards. If you are willing, give some of your time, show people your enthusiasm and professionalism. This will directly reflect on everything else you do with that Chamber and will go a long way in developing a good image for your business. Think about becoming an Ambassador for the Chamber. This program will put you out in the community, personally meeting one on one with members. What better way to learn more about them and let them know about who you are and what your business is all about?

Don’t overlook getting to know the staff of the Chamber. Make an appointment with the CEO and/or President to learn more about activities to participate in. Don’t be afraid to ask for help in networking and getting to know the ropes. Often the movers and shakers in the community will be involved in the Chamber. By participating on the board or one of the committees or as an ambassador, this will put you side by side with the very people your business could benefit from.

Chambers of Commerce give you some things that no other “networking” type groups can give you. Such as: local political information, business counseling, educational programs, marketing or sponsorship opportunities, resource information, and workshops. Plus, Chambers usually have a memberships numbering in the hundreds of professionals.

As you can see… just joining a Chamber of Commerce is not enough. Investing your time and participating in activities and events can be a relatively inexpensive and fun way to get your name and business out there in your local community. The Chamber will provide you many opportunities to meet other business professionals in your area. But, you must be prepared with the right mind set going in – Chambers don’t work for you… you need to work the Chamber!

Giving Back

Not sure how to fit "giving back" into your everyday life? That's okay. You can define service and giving in any way that works for you. Possible next steps could be:

*Volunteer one day per month to assist a non-profit in your community
*Mentor a new employee at work
*Become a Big Brother or Big Sister
*Donate blood through the American Red Cross
*Help an elderly neighbor with some of their shopping needs
*Cook a meal for a family in need
*Join Habitat for Humanity and help build a home for a family in need
*Teach someone how to read
*Take the extra step "above and beyond" to provide services to a customer or find a solution to a problem outside your job description
*Make a phone call to someone who needs cheering up
*Sign up for a committee at your child's school or in your community
*Mentor a teenager who needs help
*Commit yourself to reaching out today. When we give to others, we are the greatest recipients.

As physician and writer John Andrew Holmes said, "There is no experience better for the heart than reaching down and lifting people up."

7 Key Relationship Marketing Goals

1. Make your One Minute Business Commercial ROCK!
• Vow to spend 5 minutes on your one minute each week!
• Get very specific. Think “a great referral for me this week is…”.

2. Commit to be at every TEAM meeting (or have a representative when you cannot be there).
• Out of sight is out of mind!
• Being casual about your TEAM attendance commitment implies you are casual in
all of your business commitments. Your networking partners might question your “referability”.

3. Attend all TEAM events (and TEAM Sponsored Events).
• Local, regional and organizational wide events are offered all the time!
• Take advantage of these knowledge expanding networking opportunities.
• Commit to your Personal and Professional Growth by educating yourself this year!

4. Do an AWESOME TEAM presentation when it’s your turn to speak!
• Prepare a “knock your socks off” presentation to show your stuff.
• Answer the question… “Why you should refer me”.

5. Do Coaching Sessions!
• Make a plan to meet “one on one” with every member of your TEAM.
• Organize your notes from these meetings to be more effective in referring your
networking partners.

6. Expand your “Power Partners” opportunity in TEAM!
• See who is missing from your “Center of Influence”.
• Ask your fellow TEAM members to help you invite these key professionals to your chapter.

7. Put all of your Relationship Marketing Goals in Writing!
• Set specific, measurable goals.
• Base your goals on personal performance or skills and knowledge to be acquired.
• Reward yourself in the achievement of your goals!

THINKING THROUGH YOUR GOALS
When you are thinking about how to achieve your goals, ask yourself the following questions…
• What skills do I need?
• What information/knowledge do I need?
• What help do I need?
• What resources do I need?
• Is there a better way of doing things?

Getting to Know your Networking Partners

Once you have begun your journey of doing better, smarter business with Relationship Marketing, there will come a time when you need to take those relationships to the next level. You have worked on building relationships with your “Power Partners” and other members in your networking group and with the professionals in your local chamber of commerce, perhaps also a community service organization or in your own personal/social sphere. But do you really know them? Better question, do they really know you?

Getting together for a meeting once a week or once a month is good, but what would happen with your relationships if you invested the time to meet with your networking partners outside of the normal networking meeting, business mixer, committee or board meeting? At TEAM Referral Network we call these meetings “Coaching Sessions”.

“Coaching Sessions”

For your networking partners to refer business to you, they must first get to know who you are and what you have to offer. Meet for lunch or coffee with a different member of your group(s) each week. At this meeting, use the time so you can each share information about one another. Getting to know your networking partners will help you give more referrals and receive more and better referrals.

Here is a guideline to use when you get together:

• Share information about who your clients are, where they live, work, etc.
• Share with each other your background, education and any recognition/awards you’ve received.
• Tell each other about your family life, hobbies and interests.
• Talk about other organizations you participate in.
• Exchange literature and/or selling tools.
• Schedule a visit each others place of business.

Take the opportunity to make these “Coaching Sessions” part of your marketing plans for the next year. The investment of time will pay off in growth for your business!

How to Network Effectively at an Event

By Kelli C. Holmes, Founder



1. Mix, Mingle, Meet
• Don’t sit only with those you know! Meet new people!
• Sit with only ONE person you know and make new connections with the others!

2. Set Goals for the Event
• Meet 10 new people
• Meet 2 new Power Partners

3. Know What You Want to Say
• Spend 5 Minutes on your 1 Minute! Perfect your pitch!
• Know what you want to ask your new contacts!

4. Have Your Business Cards With You
• Other Marketing Materials Too!
• Ask for cards from your new potential networking partners
• Bring your TEAM Spirit!

5. Schedule Follow Up Time
• If you don’t actually follow up, you might as well never have met them!
• Send a card, email, or make a call
• Schedule a time to meet again in person for a “Coaching Session”

Power Partners

Power Partners are business professionals who are in the same industry who want to develop a mutually beneficial relationship with each one striving to share referrals, ideas, clients and information with one another.

Who Are Your Top Power Partners?
Let’s think a minute - who do you refer your clients, your family, your friends to? People you know and trust! When does the opportunity to refer your clients to a Power Partner come about? When they need professional services that are related to your business. These professions are natural referral centers for you, they are in your “center of influence”. They are whom you want to develop a Power Partner relationship with.

Where Do You Find Power Partners?
Look in your personal rolodex: follow your money, who do you give your business to. They are benefiting from you. You should be benefiting from them! Look to your “networks” whether it is a referral network, the Chamber of Commerce, a charity or service group, church, PTA, trade or social group, seek out the professionals that match your list of Power Partners.

What Do You Do With Power Partners Once You’ve Found Them?
Reach out to them. Contact them and tell them what you want to do. Ask to develop a Power Partner relationship with them, explain how mutually beneficial sharing referrals, ideas, information, and resources can be. If this is not the type of relationship they are willing to commit to, find someone else in their profession who is!

When To Utilize Your Power Partners ?
What are you hoping to gain from your relationships with your Power Partners? Referrals, ideas, information, resources, be prepared to first give these things. Send them business, share a great idea with them and let them know about information that can help their business. Once they see your efforts producing for them, they will strive to give back to you.

How Will Power Partners Impact Your Business?
Once you have established these important relationships you will start reaping the benefits of receiving referrals, ideas, information and clients from them. Because you will be giving to them as well, you are establishing relationships that will last for years. Relationship marketing with your Power Partners can definitely impact your bottom line.

Developing relationships with Power Partners will not only help you generate more and better business for you, it will also reward you with satisfying personal and professional relationships to continue to build upon.